Emirates celebrates Rugby Sevens with bespoke livery
The latest bespoke Emirates livery celebrates the rugby sevens and was launched by the airlines own cabin crew rugby teams
Biggest sporting and social event
The Dubai Emirates Airline Dubai Rugby Sevens is one of the Emirates largest sporting and social events attracting over 100,000 spectators to the Gulf state.
So, it’s perhaps fitting that Emirates the title sponsor of the event should have painted an A380 the largest plane in their fleet with a special Rugby Sevens inspired livery.
The new livery features, for the first time both male players from the Flying Muppets and female players from the EK Firebirds, the airlines two rugby teams draw from members of the cabin crew.
Scottish destination for first flight
The first scheduled service of the new liveried plane was to Glasgow, Scotland – one of the countries competing for rugby sevens glory in Dubai later this year which is the 50th staging of Dubai’s flagship sporting event, and one of the key tournaments on the HSBC World Rugby Sevens series.
Cabin crew rugby teams
The new livery serves as a symbol of the airline’s commitment to the long-standing Emirates Airline Dubai Rugby Sevens and features a large-scale version of male and female rugby players in action against a red backdrop.
As a nod to the multi-cultural makeup of rugby-loving nations that compete in the Emirates Airline Dubai Rugby Sevens, the airline called on its own cabin crew rugby teams, the Flying Muppets and EK Firebirds, to welcome the new livery.
The two squads ran through drills and scrums around the aircraft as it was being pushed out of the Emirates Engineering hangar
The rugby liveried plane is scheduled to visit rugby loving nations over the course of the next few months.
As the longest running sports event in the Middle East, the Emirates Airline Dubai Rugby Sevens, taking place from 5-7 December 2019, has grown to become one of the world’s premier rugby events, hosting the first leg of the HSBC World Rugby Sevens Series and the second leg of the HSBC World Rugby Women’s Sevens Series.
It also plays host to an ever popular and growing international Invitation Tournament, featuring rugby and netball teams from all over the world, with over 300 teams participating across all age groups.
This year, over 100,000 fans and spectators will pass through the Sevens gates across the three days.
The 50th edition of Dubai’s largest sporting and social event will also see international pop star Kylie Minogue headlining a concert on Friday 6th December.
30 year connection
Emirates connection to the game of rugby goes back to 1987, when the airline became the Dubai Rugby Sevens event’s Official Sponsor.
Emirates has focused its efforts on supporting rugby as a valuable way of engaging with customers and fans of the sport.