Disco Anthem to highlight global health needs
Kim Sledge of the legendary family group Sister Sledge and the World We Want have partnered with The World Health Organisation, WHO Foundation to re-record unity anthem “We Are Family” in response to COVID-19 and to focus on global public health needs.
Perhaps a bit ironically the special edition cover of the classic song “We Are Family’ which aims to raise awareness of the global health needs created by the COVID-19 virus will be accompanied by a worldwide video starring celebrities, frontline health heroes, leaders and members of the public singing together in a show of solidarity and support for addressing present and future global public health needs, including COVID-19.
The organisers hope that the video will go viral on the internet.
Be a Star!
You can be in the video as well. Simply make a video of you and your family or friends singing #WeAreFamily and then share that video your social media channels using the hashtag #WeAreFamily.
Part of the proceeds from the new recording, which will be released 9th November 2020, will be donated to the WHO Foundation to support the response to COVID-19 and promotion and protection of health for people around the world.
Bold and Hopeful
This new initiative, being launched ahead of United Nations Day on 24 October, by The World We Want, the global social impact enterprise, and Kim Sledge, part of the legendary multi-Gold and Platinum recording music group Sister Sledge, will benefit of the WHO Foundation, and is supported by the World Health Organization (WHO).
The release has been described as a cold and hopeful call for solidarity, unity, and collaboration to promote and protect the health and wellbeing for every person on the planet.
Salute to Key Workers
Kim Sledge said: “From the doctors and nurses on the front lines, to the paramedics and police, from the midwives and scientists to the carers for the vulnerable, the We Are Family initiative will salute each and every one with a feeling of unity, strength and solidarity in response to the unprecedented challenges the world faces as a result of the coronavirus outbreak.”
“There are many people who motivated me to embark on this new initiative in support of making We Are Family come to life, and who are very dedicated to finding ways to conquer this crisis.
They include my close family friend Lou Weisbach, my Mercy Seat Ministry brothers and sisters, and all of the global health workers, scientists, the key workers, care givers and emergency personnel around the world who have been working day in night during the pandemic in support of others,” added Kim, a vocalist, philanthropist, novelist, songwriter, producer and Minister.
Using music’s universal power in bringing the world together, the #WeAreFamily campaign is focused on raising awareness on, and much needed resources for, addressing global public health needs, from emergency preparedness, outbreak response, and stronger health systems to promoting mental health and preventing non-communicable diseases.
The World We Want
WWW is a purpose-driven global social impact enterprise, launched to unlock the collective strength of people, ideas, networks and technologies to accelerate the pace of progress towards achieving the United Nations’ Sustainable Development Goals by 2030. WWW achieves this by providing high-level advisory and strategy, executing creative campaigns, launching global communications strategies, and creating sustainable impact through a variety of its own ventures to drive awareness, action, and advocacy for major global issues. WWW is renowned for being at the intersection point of convening governments, private sector, media, celebrity profiles, thought leaders, changemakers, academia and not for profits, to bring visions to life and create pragmatic solutions. The World We Want was Founded by Natasha Mudhar, an SDGs campaigner and advocate who spearheaded the launch of the SDGs in India when they were announced in 2015, to popularise the goals to India’s 1.3bn population and beyond.
For more information visit theworldwewant.global and follow The World We Want on Twitter, Facebook, Instagram, LinkedIn.
Natasha Mudhar, founder of The World We Want and the driving force behind the #WeAreFamily campaign, said: “We Are Family is one of the most instantly recognizable anthems in the world. The song carries such an inspiring message of unity and solidarity. We are certain that the We Are Family song and video initiative is being launched at the right time. It is a rallying cry for togetherness, for the strength of our global family. We are all together during these times.”
Call to Act
Dr Tedros Adhanom Ghebreyesus, the Director-General of the World Health Organization, said: “We Are Family is more than a song. It is a call to action for collaboration and kindness, and a reminder of the strength of family and the importance of coming together to help others in times of need.”
Dr Tedros added: “Now more than ever, communities and individuals all over the world need to heed this message and come together, as a global family, to support each other through this COVID-19 challenge, and to remember that our health and wellbeing is our most precious gift. I am grateful to Kim Sledge and The World We Want for sharing this masterpiece and message of hope with us all. It is only through national unity and global solidarity that we will overcome COVID-19 and ensure people all over the world attain the highest level of health and well-being.”
Join the We Are Family video campaign
In support of the song’s release, a call is being launched today (19 October) for people worldwide to submit videos of themselves singing We Are Family for inclusion in a unique and inspiring compilation video for release on 7 December 2020. This video will honour the incredible work of the frontline workforces risking their lives around to save ours, and all those around the world who have been affected by the pandemic.
To submit sing-along videos to the Special Edition Cover Version of the We Are Family song, the key steps are:
- Record yourself singing We Are Family either alone, or with friends and family, whilst observing physical distancing guidelines.
- Share the video on your favourite social media channel, with the hashtag #WeAreFamily #COVID19 #HealthforAll and tag @WHO, @The_WorldWeWant and @thewhof.
- Upload your video to Unitystrong.com.
- If you want your video to be considered for inclusion in the global We Are Family video, you will need to share your video by Monday, 30 November 2020.
- Video clips will be selected based on age, geographical diversity, and appropriate physical distancing if the video includes groups of people beyond immediate family members and correct handwashing if singing along to the song while washing hands.
- More details including Terms & Conditions can be found here Unitystrong.com.